Online consumer behaviour
نویسندگان
چکیده
منابع مشابه
Consumer Behaviour in Online Shopping
The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students at the Unive...
متن کاملDeterminants of Purchase Behaviour of Online Consumer
Online consumer behaviour is a broad and interesting area of study that can benefit organizations in their efforts to market and sell products online. As consumers’ attitude towards online shopping is a prominent factor affecting actual buying behaviour, this research attempts to investigate a modest part of that area. The results of study of perceptions of 200 online purchasers in Hyderabad re...
متن کاملA Review of Common Approaches to Understanding Online Consumer Behaviour
One of the main changes in modern consumer behaviour has been the transition from a passive to an active and informed consumer, and one of the key tools of this so-called “postmodern” online consumer has been the Internet. An examination of previous research into online consumer behaviour shows that there may be significant differences from their terrestrial counterparts, however problems of de...
متن کاملConsumer behaviour in multi-channel retail environments: consumer movement between online and offline channels
In order to understand how consumers move between online and offline channels in the context of multi-channel retail environments, an exploratory study has been conducted. To prepare for this study, the literature on consumer channel choice and contemporary consumption behaviour together with relevant HCI literature was reviewed. The initial findings from the research show that consumers move b...
متن کاملLearning in Consumer Behaviour
Authors: Joonas Asikainen and Nicolas Martinez Title: Learning in Consumer Behaviour Department: Department of Industrial Management Year: 2010 Location: Lappeenranta Bachelor‟s Thesis. Lappeenranta University of Technology. 47 pages, 3 figures and 6 appendixes Examiner: Seppo Pitkänen
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ژورنال
عنوان ژورنال: INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT
سال: 2016
ISSN: 0974-2646,0976-7940
DOI: 10.15740/has/ijcbm/9.1/96-101